High Motive are the latest major Cardiff Blues sponsor to extend their partnership with a new two-year deal.
The Cardiff-based, communication and safety equipment company, have been a commercial partner since 2012 and also boast a long association with Cardiff RFC.
They recently became the region’s official training ground partner and have proved an invaluable member of the Cardiff Blues Family during the Covid-19 pandemic.
The new deal will see the High Motive logo remain on all first team jerseys, as they approach a decade of support, and follows similar renewal announcements for the likes of LexisNexis Risk Solutions.
Cardiff Blues Chief Operating Officer, Rhys Blumberg said: “High Motive have been a massive supporter of Cardiff Blues for the best part of a decade and they continually go above and beyond to help us.
“Not only are they a hugely successful, local company, who operate nation-wide, but they contribute an enormous amount to their communities and grass roots rugby.
“We have witnessed that more than ever in recent months with their expertise, experience and support proving invaluable as we prepared for the return of rugby.
“We share similar values and are proud to be associated with High Motive. We are delighted to retain their support and I must thank Phil Miles and Stuart Rix personally for everything they do.”
High Motive have previously provided match-day communications equipment to Cardiff Blues and have played a major role in ensuring the new temporary training ground at Pentwyn Leisure Centre is Covid-19 compliant.
A thermal temperature scanner, security lodge and a sterilisation unit has been installed at the leisure centre and they continue to supply sanitisation products.
High Motive financial director, Tina Tobin said: “We are delighted to extend our partnership with the Cardiff Blues.
“These are very difficult times for everybody, so maintaining our local partnerships was a key priority for us. High Motive were very proud to play our small part in helping the Blues return to training with the use of our sterilisation equipment and Thermal imaging.
“Our main aim in providing this equipment was to help solidify the foundations of our partnership, so our relationship with the Blues can continue to grow."