Cardiff Blues are delighted to confirm a new corporate partnership with train operator Great Western Railway.
The announcement took place at Cardiff Central Station with several leading players from Wales’ Capital Region in attendance.
During the 2016-17 season the Blues will have the new GWR logo adorned on their match-day shorts in the train operators first stop in professional sport.
Cardiff Blues chief executive Richard Holland said: “We are thrilled to welcome Great Western Railway on board as a new corporate partner.
“It is fantastic that another major company recognises the strength of the Cardiff Blues brand.
“There has been a long association between GWR and the city of Cardiff and we look forward to forging a strong partnership.”
GWR provide high speed services between Cardiff, Swansea and London Paddington, and they run over 1,500 services every day across South Wales, the West Country, the Cotswolds, and-large parts of Southern England.
The train operator is currently seeing the biggest investment in the network since Brunel, which will, once complete, will provide more trains, more seats, and shorter, more frequent journeys; continuing the network’s heritage of helping connect more businesses to new and prosperous markets.
GWR Campaigns Manager Candice Couillard said “GWR is proud to be working with Cardiff Blues. Committed to supporting the communities we serve, we’re excited to embark on this new adventure with the rugby club and look forward to the season ahead. Rewards come easy to those who train.”