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Geldards law firm renews Blues sponsorship

17th January 2007

Leading regional law firm, Geldards LLP has agreed a two-year extension of its current sponsorship agreement with Cardiff Blues.

Jeff Pearson, head of the corporate team and partner at Geldards in Cardiff, said: “It’s fantastic to be able to support a successful region like Cardiff Blues. They provide a focus in the local community and we’re delighted that we will be able to continue our association with them by reaffirming our role as an official partner.

“Like the club itself, Geldards prides itself on providing the highest professional standards, and, as a result, we have enjoyed an excellent working relationship with Cardiff Blues and previously with Cardiff RFC for many years. They are a very dedicated and hard-working team and we’d like to wish them the very best of luck for the coming months and years ahead.”

Blues chief executive, Robert Norster, said: “We are naturally delighted that Geldards has decided to continue as the official law firm of Cardiff Blues. We have a long-term relationship that has continued to develop since its inception and one that we look forward to developing even further.

“Geldards is a well-known and respected law firm and it has always been steadfast in its support of Cardiff Blues. The firm has once again outlined its commitment to us by agreeing to a two year sponsorship extension.”

As well as meeting all of the club’s legal needs, the deal will involve the familiar ‘geldards’ name appearing at the base on the players’ jerseys, in match-day programmes, on banners at the ground and on the region’s literature.

Geldards LLP is one of the UK’s leading regionally based commercial law firms. It has 54 partners and currently employs more than 450 people at its offices in Cardiff, Nottingham and Derby.