HSS Hire's long association with Cardiff Blues will stretch more than a decade after the renewal of their existing shirt sponsorship.
The tool hire and equipment supplier have been ever-present on the shoulder of Wales’ Capital Region’s jerseys since they first came on board for the 2005/06 season.
And following a succession of positive commercial announcements, Cardiff Blues can confirm HSS have extended their deal.
Cardiff Blues chief executive Richard Holland said: “We are absolutely delighted to have renewed this sponsorship with HSS Hire.
“We have a long-standing and very good relationship with HSS Hire, built upon solid foundations and one which has grown substantially.
“It is essential that we maintain and build upon our partnerships with existing corporate partners and sponsors and none are more established at Cardiff Blues than HSS Hire.”
HSS Hire, the national tool and equipment hire company in the UK have more than 300 branches nationwide, including Ipswich Road and Colchester Avenue in Cardiff.
Jon Overman, Group Sales Director, said: "We are delighted to have extended our relationship with the Cardiff Blues for another three years. We've enjoyed a strong partnership over many years and we now look forward to continuing to work closely with such a major sporting icon in Wales, throughout this season and beyond."