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Edwards Geldard Extends Blues Partnership

17th June 2004


Top regional law firm Edwards Geldard has today agreed a two-year extension of its current sponsorship agreement with Cardiff Blues. Blues chief executive, Robert Norster, said: “We are naturally delighted that Edwards Geldard has decided to continue as the official law firm of Cardiff Blues. We have a long-term relationship that has continued to develop since its inception and one that we look forward to developing even further.

“Edwards Geldard is a well-known and respected law firm and it has always been steadfast in its support of Cardiff Blues. The firm has once again outlined its commitment to us by agreeing to a two year sponsorship extension.”

As well as meeting all of the Region’s legal needs, the deal will involve the familiar ‘geldards.com’ brand appearing at the base on the players’ jerseys, in matchday programmes, on banners at the ground and on the Region’s literature.

Jeff Pearson, partner at Edwards Geldard in Cardiff, said:

“It’s fantastic to be able to support a successful region like Cardiff Blues. They provide a focus in the local community and we’re delighted that we will be able to continue our association with them by reaffirming our role as an official partner.

“Like the Region itself, Edwards Geldard prides itself on providing the highest professional standards, and, as a result, we have enjoyed an excellent working relationship Cardiff Blues and previously with Cardiff RFC for many years. They are a very dedicated and hard-working team and we’d like to wish them the very best of luck for the coming months and years ahead.”

Edwards Geldard is one of the UK's leading regionally-based commercial law firms. It has 48 partners and over 350 personnel at its offices in Cardiff, Nottingham and Derby.