Cardiff and Wales rugby stars, past and present, have helped Velindre Cancer Centre Fundraising launch its new look.
Jonathan Davies and Martyn Williams gave their approval to a new logo, created by Cardiff designers The Info Group, which is now being used on stationery, signs and promotional material. Both are patrons of Velindre Cancer Centre Fundraising, the fundraising department of Velindre Cancer Centre, the largest non-surgical cancer hospital in Wales. Along with a third rugby star patron of the charity, Brynmor Williams, they have 116 Wales rugby union caps between them, as well as numerous honours at club and regional level, and for Jonathan Davies in rugby league too. Because Velindre is the home to several other charities, there is sometimes some confusion over whos who, said Andrew Morris, head of fundraising at Velindre Cancer Centre. Our visual identity has not changed since the organisation was launched more than a decade ago, and we really needed something which would clearly identify us as the fundraising centre for Velindre Cancer Centre. The Info Groups design fits the bill perfectly - capturing and reflecting the warmth and respect that surrounds Velindre and retaining the V for Velindre that remains a fundamental part of our identity. Velindre Cancer Centre, in Whitchurch, Cardiff, provides radiotherapy, chemotherapy and other specialised treatments to over 50,000 patients a year, as well as contributing to a range of major research projects. The three of us are always keen to do whatever we can to support Velindre Cancer Centre Fundraising, said Jonathan Davies, now well known as BBC TVs rugby union and league presenter and commentator. Helping to launch this new look was a pleasure - I am sure it will be a great boost to Velindre Cancer Centre Fundraising. The Info Group managing director David Hopkins added: We were keen to combine the approachability and friendliness of Velindre Cancer Centre with the seriousness of its work, all within a very contemporary feel. I think weve achieved that and I hope they use it to raise awareness and support for this vital work.